Pemanfaatan Fasilitas Kids Art Space Sebagai Strategi Promosi Edukatif Sekolah PAUD Melalui Media Flayer

Icam Sutisna; Yenti Juniari; Sri Indrawati Zakaria; Nur Salsabila Amara; Amelia Gani

doi:10.59603/jpmnt.v4i1.1184

Authors

Icam Sutisna Universitas Negeri Gorontalo
Yenti Juniari Universitas Negeri Gorontalo
Sri Indrawati Zakaria Universitas Negeri Gorontalo
Nur Salsabila Amara Universitas Negeri Gorontalo
Amelia Gani Universitas Negeri Gorontalo

DOI:

https://doi.org/10.59603/jpmnt.v4i1.1184

Keywords:

Children's Creativity, Children's Room, Educational Promotion, Quality PAUD, School Flyer

Abstract

This community service activity aims to improve the promotional capabilities of early childhood education (PAUD) schools by utilizing the Kids Art Space facility as an educational medium featured in school flyers. Kids Art Space is a creative learning space that plays a crucial role in developing creativity, fine motor skills, and artistic expression in early childhood. However, this facility has not been optimally utilized as part of the educational institution's promotional strategy. The community service implementation method included initial observations of school facilities, assistance in designing promotional content, and simple training for PAUD teachers and administrators on creating informative and engaging flyers. The results showed that assistance in utilizing Kids Art Space in flyers improved PAUD administrators' understanding of educational promotional strategies and produced promotional media that concretely represented the quality of learning. Flyers featuring children's activities in the Kids Art Space were deemed more communicative and able to attract parents as potential users of educational services. Thus, this community service activity makes a significant contribution in helping PAUD schools optimize learning facilities as a promotional strategy that is not only commercial, but also educational and oriented towards child development.

References

Afriadi, P., Simbolon, N., & Rozi, F. (2022). Pengembangan media pembelajaran seni budaya di sekolah dasar berbasis MIT App Inventor professional dalam team based project prototype curriculum. School Education Journal. https://jurnal.unimed.ac.id/2012/index.php/school

Anwar, K., & Pratiwi, D. A. (2023). Strategi branding sekolah dalam meningkatkan daya saing lembaga pendidikan anak usia dini. Jurnal Manajemen Pendidikan, 15(2), 112–123.

Asiah, N. S., Soe’oed, R., & Sjamsir, H. (2022). The implementation of 7Ps education marketing mix in early childhood education institution. Educational Studies: Conference Series, 2(2). https://doi.org/10.30872/escs.v2i2.1570

Cindy, Nurfita, S. A., & Ifendi, M. (2025). Strategi promosi dan komunikasi jasa pendidikan. Jurnal Pendidikan dan Pembelajaran, 4(1). https://doi.org/10.54259/diajar.v4i1.3740

Dina, dkk. (2023). Asesmen perkembangan sosial emosional pada anak usia 4–5 tahun. EDUKIDS: Jurnal Pertumbuhan, Perkembangan, dan Pendidikan Anak Usia Dini, 20(2), 181–192. https://doi.org/10.17509/edukids.v20i2

Fitriyani, L., & Suyadi. (2022). Manajemen pemasaran pendidikan pada lembaga PAUD berbasis masyarakat. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 6(4), 3211–3221. https://doi.org/10.31004/obsesi.v6i4.2456

Harini, H., Wahyuningtyas, P. D., Sutrisno, S., Wanof, I. M., & Ausat, A. M. A. (2023). Marketing strategy for early childhood education (ECE) schools in the digital age. Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini, 7(3). https://doi.org/10.31004/obsesi.v7i3.4454

Hidayat, R., & Nugraheni, T. (2021). Peran media digital dalam promosi lembaga pendidikan anak usia dini. Jurnal Komunikasi Pendidikan, 5(1), 45–56.

Kurniawan, A., & Lestari, S. (2024). Implementasi bauran pemasaran jasa pendidikan pada PAUD swasta. Jurnal Pendidikan Anak, 13(1), 67–78.

Nurhasanah, E., & Mulyani, S. (2023). Pengaruh kualitas layanan pendidikan terhadap kepuasan orang tua di PAUD. Jurnal Pendidikan dan Pembelajaran Anak Usia Dini, 4(2), 98–109.

Pujianti, Y., Sulastini, R., Aminah, S., & Nuryati, E. (2024). Implementasi manajemen kurikulum di PAUD nonformal SPS Sedap Malam 5 sebagai sekolah penggerak. Jambura Early Childhood Education Journal, 6(1), 41–57. https://doi.org/10.37411/jecej.v6i1.2320

Rinta, S. A., Febriana, D., & Wulandari, R. (2022). Strategi pengelolaan pemasaran pendidikan anak usia dini. Jurnal Multidisiplin Bharasumba, 1(1).

Sariani, S., Widodo, R., & Kusuma, L. (2023). Pendidikan sepanjang hayat dan pengembangan kepribadian melalui PAUD nonformal. Jurnal Pendidikan Anak Usia Dini Indonesia, 15(3), 78–92. https://doi.org/10.3456/jpaudi.v15i3.789

Sutanto, H., & Wibowo, A. (2022). Strategi komunikasi pemasaran sekolah berbasis digital di era society 5.0. Jurnal Ilmu Komunikasi, 10(2), 134–146.

Ulfah, Z., & Apriliana, M. (2021). Hubungan antara perkembangan sosial emosional dengan kreativitas anak usia dini. Jurnal Tarbiyah & Ilmu Keguruan (JTIK) Borneo, 2(2).

Utomo, R. R. (2025). Optimalisasi komunikasi pemasaran digital BINUS University pada konten media sosial Instagram dan YouTube. Jurnal PIKMA: Publikasi Ilmu Komunikasi Media dan Cinema, 7(2). https://doi.org/10.24076/pikma.v7i2.2005

Wijayanto, H., Remawati, D., & Fitriani, N. A. P. (2023). Rancang bangun web profil sekolah SD IT Al-Hikam berbasis WordPress sebagai bentuk media promosi. Jurnal Abdimas PHB: Jurnal Pengabdian Masyarakat, 6(2). https://doi.org/10.30591/japhb.v6i2.4148