Strategi Pengembangan Objek Wisata Tulak Langi' Kecamatan Rembon Kabupaten Tana Toraja

Rini Hastari; Isak Pasulu; Stefani M. Palimbong

doi:10.59603/ppiman.v4i3.1456

Authors

Rini Hastari Universitas Kristen Indonesia Toraja
Isak Pasulu Universitas Kristen Indonesia Toraja
Stefani M. Palimbong Universitas Kristen Indonesia Toraja

DOI:

https://doi.org/10.59603/ppiman.v4i3.1456

Keywords:

Development Strategy, Sustainable Tourism, SWOT Analysis, Tana Toraja, Tourist Attraction

Abstract

This study aims to formulate a development strategy for the Tulak Langi' Tourism Object in Rembon District, Tana Toraja Regency, to enhance the destination's attractiveness and competitiveness sustainably. Tourism based on local potential has become a strategic instrument in regional economic development, yet many destinations still face infrastructure, management, and promotion constraints. This research employs a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation. Data analysis was conducted using SWOT analysis, IFAS (Internal Factor Analysis Summary), and EFAS (External Factor Analysis Summary). The results showed a total IFAS score of 2.75, indicating a strong internal condition, with the main Strengths being natural beauty and local philosophical values. The total EFAS score of 2.80 indicates a supportive external environment for development, with dominant Opportunities in the form of government support and ecotourism trends. Based on the SWOT matrix, four alternative strategies were generated: SO strategy (development of nature and cultural tourism packages and digital promotion), WO strategy (infrastructure improvement and HR training), ST strategy (highlighting local uniqueness and implementing ecotourism), and WT strategy (institutional strengthening and technical assistance). This study concludes that the Tulak Langi' Tourism Object has strong potential to be developed into a leading tourism destination through an integrated and sustainable development strategy by prioritizing aggressive (SO) strategies. The practical implication of this research serves as a guide for local governments, managers, and communities in developing sustainable community-based tourism.

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