DIPA DWI MILATI; ZUSRONY, Edwin Zusrony; DHEVI DADI KUSUMANINGTYAS; FERI LUPIANA. Peran Brand Trust dan Brand Equity dalam Memediasi Pengaruh Brand Experience terhadap Willingness to Pay Price Premium pada Konsumen Coffee Shop . PPIMAN Pusat Publikasi Ilmu Manajemen, [S. l.], v. 4, n. 4, p. 129–145, 2026. DOI: 10.59603/ppiman.v4i4.1487. Disponível em: https://ejournal-nipamof.id/index.php/PPIMAN/article/view/1487. Acesso em: 2 oct. 2026.