Dipa Dwi Milati, ZUSRONY EZ, Dhevi Dadi Kusumaningtyas, Feri Lupiana. Peran Brand Trust dan Brand Equity dalam Memediasi Pengaruh Brand Experience terhadap Willingness to Pay Price Premium pada Konsumen Coffee Shop . PPIMAN [Internet]. 2026 Oct. 1 [cited 2026 Oct. 2];4(4):129-45. Available from: https://ejournal-nipamof.id/index.php/PPIMAN/article/view/1487