Journal Title : Jurnal Projemen UNIPA Initials : Projemen Frequency : January, May and September Print ISSN : 2354-7898 Online ISSN : 2686-1445 Editor in Chief : Imanuel Wellem, SE., MM DOI : 10.59603 Publisher : Universitas Nusa Nipa Maumere Jurnal Projemen UNIPA, managed by the Management Studies Program of Universitas Nusa Nipa Maumere which contains and publishes the results of studies and research in the field of management regularly published three times a year ( January, May and September). Jurnal projemen UNIPA is expected to improve the quality of Science and dissemination of knowledge in the field of management, especially Marketing Management, Financial Management, Human Resource Management and entrepreneurship management. Indexed by: Journal Sponsors and Partners:
Tradisi Semana Santa di Larantuka Sebagai Daya Tarik Wisata Rohani: Peran Budaya dan Religi Dalam Pariwisata Lokal
Semana Santa (Holy Week), which commemorates the passion, death, and resurrection of Jesus Christ, has evolved not only as a sacred religious ritual but also as a unique spiritual tourism attraction. This study aims to analyze the cultural and religious roles in the development of local tourism, with a specific case study on the Semana Santa tradition in Larantuka, East Flores. The research method used is qualitative with a literature study approach, by collecting and analyzing data from various relevant literature sources. The research results indicate that Semana Santa functions as a primary tourism attraction through four key factors: (1) Sacred Rituals and Processions (such as the Tuan Ma and Tuan Ana processions) that create profound spiritual experiences; (2) Culture and Tradition, which represent a unique acculturation between Catholic rituals and the local Lamaholot culture; (3) Historical Value as a living heritage that has endured for over five centuries; and (4) Spiritual Experience that attracts pilgrims to pray and seek blessings. The conclusion of this study is that the integration of culture, religion, and tourism within the Semana Santa tradition has become a significant driver of the local economy by promoting the growth of homestays, culinary offerings, and souvenirs
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Analisis Kontribusi Dan Efektivitas Penerimaan Pajak Daerah Dan Retribusi Daerah Pada Pendapatan Asli Daerah Kabupaten Bantul, Yogyakarta Tahun 2021-2024
This study aims to analyze the contribution and effectiveness of Local Tax and Local Retribution revenues to the Regional Original Revenue (PAD) of Bantul Regency during the 2021–2024 period. This research employs a quantitative descriptive approach using secondary data obtained from the Budget Realization Report (LRA) of Bantul Regency. The data analysis techniques used include contribution ratio analysis and effectiveness analysis by comparing realization with predetermined targets. The results show that the contribution of Local Taxes to the PAD of Bantul Regency during the 2021–2024 period is classified as good, with an average of 45.12%. Meanwhile, the contribution of Local Retribution to PAD is categorized as very low, with an average of 6.37%. In terms of effectiveness, Local Tax revenue is considered very effective with an average effectiveness rate of 109.18%, while Local Retribution revenue is categorized as quite effective with an average effectiveness of 92.42%. Based on these results, it can be concluded that Local Taxes are the most dominant and reliable source of PAD in Bantul Regency, while Local Retribution, although quite effective in achieving its targets, still requires optimization. Therefore, efforts are needed to optimize the collection of local retributions through the expansion of retribution objects, the review of more realistic targets, and the improvement of regional revenue management quality.
Pengaruh Pemanfaatan Fitur Virtual Try-On Berbasis Augmented Reality Dan Testimoni Konsumen Terhadap Minat Beli Foundation Maybelline Ditinjau Dalam Perspektif Bisnis Islam (Studi Pada Gen Z Di Bandar Lampung)
This study aims to analyze the effect of Augmented Reality-based Virtual Try-On and consumer testimonials on purchase intention toward Maybelline foundation from an Islamic business perspective among Generation Z in Bandar Lampung. This research employs a quantitative approach using primary data collected through questionnaires distributed to 100 respondents. The data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The results show that Virtual Try-On has a positive and significant effect on purchase intention. Consumer testimonials also have a positive and significant effect on purchase intention. Simultaneously, both variables significantly influence purchase intention. From an Islamic business perspective, the use of technology and consumer testimonials can serve as an effective marketing strategy while maintaining ethical principles such as transparency, honesty, and fairness.
Strategi Penanganan Kredit Macet Pada Koperasi Karyawan BI SMK Yohanes XXIII Maumere
This study aims to analyze the strategies for handling bad debts at the Maju Terus Employee Cooperative at SMK Yohanes XXIII Maumere. The main problem faced by the cooperative is the increasing bad debts, most of which come from member arrears on daily transactions through the cash-on-account system, such as purchasing office stationery and photocopy services. This condition affects the cooperative's liquidity and reduces the effectiveness of services to members. The method used in this study is a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation during internship activities. The research results indicate that the main causes of bad debts include low member discipline, lack of supervision, and weak credit management systems. Strategies that can be applied to address these issues include rescheduling payments, establishing stricter credit rules, increasing supervision, as well as providing guidance and education to members on the importance of responsibility in payments. The implementation of these strategies is expected to improve the quality of credit management, maintain the financial stability of the cooperative, and increase the members' welfare sustainably.
Peran AVSEC (Aviation Security) Dalam Menunjang Keamanan Navigasi Penerbangan Di Airnav Unit Maumere
This study aims to analyze the role of Aviation Security (AVSEC) and Air Traffic Control (ATC) in maintaining flight safety and security at Frans Seda Maumere Airport and relate it to Operational Management theory. The method used is a qualitative approach through interviews with sources directly involved in airport operations. The results of the study show that AVSEC acts as the first line of defense in the aviation security system through passenger, baggage, and cargo checks (SCP1 and SCP2), as well as surveillance of restricted areas (airside). Meanwhile, ATC is responsible for regulating aircraft traffic in the air and on the ground to ensure smooth and safe flights. The collaboration between AVSEC and ATC can be categorized as a form of integrated operational management, which is the integrated operational management between different units with a common goal, namely to ensure optimal aviation security and safety. Thus, the implementation of structured and integrated operational management is key in supporting the continuity of safe, orderly, and efficient flight operations.
Pengaruh Media Sosial Facebook Dan Testimoni Pelanggan Terhadap Kepercayaan Konsumen Pada Dealer Raja Jaya Motor Maumere
The rapid advancement of digital technology has compelled business owners to leverage social media as a core marketing and communication tool. Facebook remains a powerful platform to sustain customer relationships through targeted product information delivery and intensive online interactions. Concurrently, customer testimonials serve as critical social proof that directly alters consumer perceptions and enhances organizational trust. This study aims to empirically examine the influence of Facebook social media marketing and customer testimonials on customer trust at Dealer Raja Jaya Motor Maumere. Operating within a quantitative survey framework, data were gathered through structured questionnaires distributed to 100 verified customers and processed via multiple linear regression using SPSS. The findings demonstrate that both Facebook social media and customer testimonials exert a positive and statistically significant impact on customer trust, both partially and simultaneously.
Pengaruh Kualitas Pelayanan Dan Customer Experience Terhadap Kepuasan Konsumen Di Iky Salon Waioti
This study aims to analyze the effect of service quality and customer experience on consumer satisfaction at Iky Salon Waioti. This research employs a quantitative approach using primary data collected through questionnaires distributed to 100 respondents. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests. The results indicate that service quality has a positive and significant effect on consumer satisfaction. Customer experience also has a positive and significant effect on consumer satisfaction. Simultaneously, both variables significantly influence consumer satisfaction. These findings suggest that improving service quality and creating positive customer experiences are important factors in enhancing consumer satisfaction and strengthening the competitiveness of Iky Salon Waioti.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka
This study aims to analyze the influence of product quality and price on customer satisfaction at Kopirates Coffee Shop in Sikka Regency. The research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both product quality and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.700 shows that 70% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 30% is influenced by other factors outside the research model. These findings emphasize the importance of maintaining high product quality and implementing appropriate pricing strategies to enhance customer satisfaction.
Pengaruh Digital Marketing Dan Kepercayaan Pelanggan Terhadap Kepuasan Pelanggan Pada Usaha Jastipyane.Mof Di Maumere
This study aims to determine and analyze the effect of digital marketing and customer trust on customer satisfaction at the Jastipyane.mof courier/jastip service business in Maumere. The background of this research is based on the rapid growth of the personal shopper (jastip) business, which increasingly relies on digital technology for marketing activities, and the critical importance of building customer trust in online transactions. The problems identified at Jastipyane.mof include sub-optimal digital marketing management, slow response to customer inquiries, and a satisfaction performance gap discovered during pre-survey. This study utilizes a quantitative approach with a survey method. The population consists of all 1,990 customers of Jastipyane.mof in Maumere. The sampling technique employed was purposive sampling, resulting in 95 respondents calculated via the Slovin formula. Data analysis techniques include descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination administered via SPSS. The results demonstrate that digital marketing has a positive and significant partial effect on customer satisfaction. Customer trust also exerts a positive and significant partial impact on customer satisfaction. Simultaneously, digital marketing and customer trust have a positive and significant combined effect on customer satisfaction at Jastipyane.mof in Maumere.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Merek Mio M3 Pada PT Hasjat Abadi Outlet Maumere
This study aims to determine the influence of brand image and promotion on the purchasing decisions of Yamaha Mio M3 motorcycles at PT Hasjrat Abadi Outlet Maumere. This research employed a quantitative descriptive method with an associative approach. The population consisted of all Yamaha Mio M3 consumers at PT Hasjrat Abadi Outlet Maumere over the last three years, totaling 62 respondents. A saturated sampling technique was applied, in which all members of the population were used as the research sample. Data were collected through a literature review and questionnaires distributed using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of IBM SPSS Statistics software. The results indicate that brand image and promotion partially have a significant effect on purchasing decisions. Simultaneously, brand image and promotion also have a significant effect on the purchasing decisions of Yamaha Mio M3 motorcycles at PT Hasjrat Abadi Outlet Maumere. The coefficient of determination (R²) shows that brand image and promotion contribute 67.6% to purchasing decisions, while the remaining 32.4% is influenced by other factors not examined in this study. Therefore, brand image and promotion play an important role in improving consumers’ purchasing decisions for Yamaha Mio M3 motorcycles.
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Euphoria Store
This study aims to identify the level of customer loyalty and analyze the influence of service quality and customer satisfaction on customer loyalty at Euphoria Store. This research is motivated by the increasing competition in the cosmetics and skincare retail industry, which requires business owners to provide excellent service quality and create customer satisfaction in order to enhance customer loyalty. This study employed a quantitative approach using a survey method. The population consisted of Euphoria Store customers, with a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 23. Hypothesis testing was conducted using the t-test, F-test, and coefficient of determination (R²). The results of the study indicate that service quality has a positive and significant effect on customer loyalty at Euphoria Store. Customer satisfaction also has a positive and significant effect on customer loyalty. Simultaneously, service quality and customer satisfaction have a positive and significant effect on customer loyalty at Euphoria Store. The coefficient of determination (R²) of 0.647 indicates that 64.7% of the variation in customer loyalty can be explained by service quality and customer satisfaction, while the remaining 35.3% is influenced by other factors outside the scope of this study. Based on the findings, it can be concluded that service quality and customer satisfaction are important factors in enhancing customer loyalty. Therefore, Euphoria Store should continuously improve its service quality, maintain product availability, and pay close attention to customer satisfaction in order to strengthen customer loyalty and achieve long-term business success.
Pengaruh Perceived Value Dan Kualitas Produk Terhadap Kepuasan Pelanggan Es Kristal Frostiq Di Maumere
This study aims to analyze the influence of Perceived Value and product quality on customer satisfaction at Es Kristal Frostiq in Maumere. This study employs an explanatory quantitative approach with 110 customers of Es Kristal Frostiq as respondents, selected using purposive sampling. Data were collected through questionnaires, interviews, observation, and documentation. Data analysis used multiple linear regression complemented by validity, reliability, classical assumption tests, and hypothesis testing (t-test and F-test) using SPSS software. The results indicate that Perceived Value and product quality have a positive and significant effect on customer satisfaction, both partially and simultaneously (F-test sig. = 0.000 < 0.05). The coefficient of determination (R²) of 0.659 shows that both variables explain 65.9% of the variation in customer satisfaction. These findings imply that improving perceived value and product quality are key factors in strengthening customer satisfaction and the competitiveness of Es Kristal Frostiq in Maumere.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Bata Maumere
The objective of this research is to determine the influence of brand image and product quality on purchase decisions at Bata Store Maumere. The problem in this study is based on the fluctuation of shoe product sales at Bata Store Maumere during 2025, which indicates that consumer purchase decisions are influenced by several factors, particularly brand image and product quality. This research uses a quantitative research method with a descriptive and inferential statistical approach. Data collection techniques were carried out through observation, interviews, questionnaires, and documentation. The population in this study is all consumers of the Bata Store Maumere, while the research sample was determined using specific sampling techniques according to research needs. The data analysis techniques used include validitytests, reliability tests, classic assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results show that brand image has a positive and significant effect on purchase decisions. Product quality also has a positive and significant effect on purchase decisions. Simultaneously, brand image and product quality have a significant effect on consumer purchase decisions at Bata Store Maumere. Therefore, the better the brand image and product quality, the higher the consumer's purchase decision towards the offered products.
Pengaruh Pengetahuan Kewirausahaan Dan Keterampilan Wirausaha Terhadap Keberhasilan Usaha Pada UMKM Di Kecamatan Aesesa Kabupaten Nagekeo
This study aims to determine and analyze the effect of entrepreneurial knowledge and entrepreneurial skills on business success in Micro, Small, and Medium Enterprises (MSMEs) in Aesesa District, Nagekeo Regency. The background of this research is driven by fluctuations in MSME performance, unstable turnover, suboptimal management, low customer satisfaction, and limited practical skills and knowledge. This study utilizes a quantitative approach with a causal associative method. The population consists of all 3,705 active MSMEs in Aesesa District. The sampling technique used was purposive sampling with specific criteria, and the sample size was calculated using the Slovin formula with a 10% margin of error, resulting in exactly 100 respondents. Data collection was conducted via structured questionnaires with a 1–5 Likert scale. Data analysis techniques include descriptive statistics, validity and reliability tests, classical assumption tests (multicollinearity, heteroscedasticity, and normality), multiple linear regression analysis, t-test, F-test, and coefficient of determination administered through SPSS. The multiple linear regression analysis yielded the equation Y = 12.450 + 0.412X1 + 0.385X2. The partial test (t-test) demonstrates that entrepreneurial knowledge has a positive and significant effect on business success (t count 4.120 > t table 1.984, sig 0.000). Entrepreneurial skills also exert a positive and significant impact on business success (t count 3.850 > t table 1.984, sig 0.000). Simultaneously (F-test), entrepreneurial knowledge and entrepreneurial skills have a significant combined effect on business success with F count 38.450 > F table 3.09. The coefficient of determination (Adjusted R Square) value of 0.442 indicates that the variation in business success is influenced by both independent variables by 44.2%, while the remaining 55.8% is explained by external factors outside this research model.
Pengaruh Kualitas Pelayanan Dan Sarana Prasarana Terhadap Kepuasan Wisatawan Di Mangrove Watubaing
This study aims to determine and analyze the effect of service quality and infrastructure on tourist satisfaction in Mangrove Watubaing.. The background of this study is based on fluctuations in the number of visitors to Mangrove Watubaing tourism and the gap between expectations and reality felt by tourists regarding service quality and tourism facilities. Service quality and infrastructure are important factors in creating comfort and tourist satisfaction during their visit.. This study uses a quantitative approach with causal associative research type. The population in this study were all tourists visiting Mangrove Watubaing. The sampling technique used was accidental sampling with 100 respondents. Data collection techniques were carried out through questionnaires, interviews, and observations . Data analysis techniques used are descriptive statistical analysis, validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, and F-test using SPSS program. The results showed that service quality had a positive and significant effect on tourist satisfaction with a significance value of < 0.05 . Infrastructure also has a positive and significant effect on tourist satisfaction with a significance value of < 0.05. Simultaneously, service quality and infrastructure have a significant effect on tourist satisfaction with an F-count value > F-table and a significance level of < 0.05 [cite: uploaded:SKRIPSI revisi 1.docx]. This shows that the better the quality of service and the more adequate the available infrastructure, the level of tourist satisfaction will increase.
Pengaruh Digital Visual Marketing Dan Inovasi Layanan Terhaap Keputusan Sewa Busana Adat Sikka Pada Meliana Collection
This study aims to analyze the effect of Digital visual marketing and Service Innovation, both partially and simultaneously, on the decision to rent Sikka traditional clothing at Meliana Collection. The background of this research is based on the unstable fluctuations in the number of rental transactions at the object of research, so a strategy is needed that can increase consumer appeal, especially through strengthening visual-based digital marketing and improving service quality. This study uses a quantitative approach with causal associative methods. The population in this study consists of all consumers who have rented traditional clothing at Meliana Collection. Determination of the number of samples was carried out using a probability sampling technique with the Slovin formula at a 10% error level, resulting in 88 respondents as the research sample. Data were collected through the distribution of questionnaires and further analyzed using descriptive analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing (t-test and F-test) using SPSS version 23 software. The results of the research partially (t-test) show that the Digital visual marketing variable has a positive and significant effect on rental decisions (t-count 2.955> 1.988; Sig 0.004). The Service Innovation variable also has a positive and significant effect on rental decisions and is proven to be the most dominant variable influencing consumer decisions (t-count 11.386 > 1.988; Sig 0.000). Simultaneously (F-test), the two independent variables have a significant combined effect on consumer rental decisions (F-count 77.606>2.71; Sig 0.000). The combination of the Digital visual marketing and Service Innovation variables contributes 64.6% (R Square 0.646) to rental decisions, while the remaining 35.4% is influenced by other factors or variables outside of this research model.
Pengaruh Harga Dan Servicescape Terhadap Keputusan Pembelian Pada Otto Coffe Truk Maumere
This research aimed to: (1) describe purchasing decisions, price, and servicescape at Otto Coffee Truck Maumere, and (2) analyze the influence of price and servicescape on purchasing decisions at Otto Coffee Truck Maumere. This research used a quantitative approach using a survey method. Data collection techniques included observation, and the distribution of questionnaires to descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), simultaneous testing (F-test), and the coefficient of determination (R2) with the assistance of statistical software. The Result of the research indicated that price had a positive but insignificant effect on purchasing decisions at Otto Coffee Truck Maumere. Meanwhile, the servoicescape variable had a positive and significant effect on purchasing decisiond. Simultaneously, price and servicescape had a positive and significant effect on purchasing decisions at Otto Coffee Truck Maumere. Therefore, Otto Coffee Truck Maumere should maintain a competitive pricing strategy and continue to improve the quality of uts servicescape to enhance consumers’ purchasing decisions.
ANALISIS MODAL KERJA DAN PROFITABILITAS PADA PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2020–2024
The background of this study was the fluctuation in net profit and the changes in current assets and current liabilities, which indicated an imbalance in the management of working capital at PT Hanjaya Mandala Sampoerna Tbk during the 2020–2024 period). This study aimed to analyze the company's working capital and profitability, which were measured using the Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE) ratios. This study employed a descriptive research design with a quantitative approach.. The data consisted of the company's financial statements for the 2020–2024 period, which were obtained from the Indonesia Stock Exchange and the company's official website.. The results showed that the company's working capital remained positive but tended to decline, indicating a less favorable condition . The company's profitability was generally categorized as good, although the Gross Profit Margin was still considered less satisfactory.
Pengaruh Iklim Kerja dan Employee Engagement Terhadap Kinerja Pegawai pada Kantor Kementerian Agama Kabupaten Sikka
This study aims to: (1) describe Employee Performance, Work Climate, and Employee Engagement; and (2) analyze the influence of Work Climate and Employee Engagement on Employee Performance, both partially and simultaneously. The population of this study consisted of all employees of the Ministry of Religious Affairs Office of Sikka Regency, totaling 189 employees. Since the population size was relatively large, the sampling technique used was probability sampling with a simple random sampling method. The sample size was determined using the Slovin formula, resulting in 65 respondents. Data were collected through questionnaires and analyzed using descriptive and inferential statistical methods, namely multiple linear regression analysis. Hypothesis testing was conducted using the F-test and t-test. The results of the descriptive analysis indicate that Employee Performance is categorized as good, Work Climate is categorized as good, and Employee Engagement is also categorized as good. The results of the t-test show that Work Climate has a positive and significant effect on Employee Performance. Furthermore, Employee Engagement also has a positive and significant effect on Employee Performance. The results of the F-test indicate that Work Climate and Employee Engagement simultaneously have a significant effect on Employee Performance. The coefficient of determination analysis shows that the two independent variables in this study are able to explain 47.9% of the variation in Employee Performance at the Ministry of Religious Affairs Office of Sikka Regency.
Analisis Pengaruh Strategi Digital Marketing Dan Kualitas Konten Media Sosial Terhadap Keputusan Pembelian Produk Skincare Euphoria Store Di Maumere
The rapid development of digital technology has encouraged businesses, including skincare brands, to utilize social media as an effective marketing platform. This study aims to analyze the influence of digital marketing strategies and social media content quality on consumer purchase decisions for skincare products. This research employs a quantitative associative approach. Data were collected through questionnaires distributed to 97 respondents, selected using the Slovin formula. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t-test) and simultaneous (F-test) hypothesis testing, as well as the coefficient of determination (R²), with the assistance of SPSS. The results show that digital marketing strategies have a positive and significant influence on consumer purchase decisions. Furthermore, the quality of social media content also has a positive and significant influence on purchase decisions. Simultaneously, both variables significantly affect consumer purchase decisions. These findings indicate that effective digital marketing strategies, along with informative, engaging, and credible social media content, can enhance consumer interest and positively influence their purchasing decisions regarding skincare products.
Pengaruh Promosi Dan Lokasi Terhadap Keputusan Pembelian Cho-Sik Pada UPT Sikka Innovation Center Maumere
This study aims to determine the influence of promotion and location on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere. The research employed a quantitative method with a survey approach. The sample consisted of 100 respondents selected using purposive sampling from a population of 10,149 consumers. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) with the assistance of SPSS version 23. The results showed that the promotion variable obtained a perception score of 84.22% (very good), the location variable scored 83.96% (good), and the purchasing decision variable scored 87.90% (very good). The regression analysis produced the equation Y = 26.851 + 0.434X₁ + 0.307X₂. Partially, promotion had a positive and significant effect on purchasing decisions, with a t-value of 4.473 and a significance level of 0.001. Likewise, location had a positive and significant effect on purchasing decisions, with a t-value of 3.343 and a significance level of 0.004. Simultaneously, promotion and location had a positive and significant effect on purchasing decisions, as indicated by an F-value of 8.264 and a significance level of 0.000. The coefficient of determination (R²) was 0.146, indicating that promotion and location explained 14.6% of the variation in purchasing decisions, while the remaining 85.4% was influenced by other factors not examined in this study. Therefore, it can be concluded that promotion and location have a positive and significant influence on purchasing decisions of Cho-Sik products at UPT Sikka Innovation Center Maumere.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada UMKM Kresna Galeri Di Maumere
This study aims to determine the effect of product quality and price on purchasing decisions at UMKM Kresna Galeri in Maumere. This research employed a quantitative approach with an associative research design. The population consisted of 4,050 consumers, and a sample of 100 respondents was selected using the Slovin formula. Data were collected through questionnaires, observation, interviews, and documentation. The data were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results indicate that product quality has a positive and significant effect on purchasing decisions. Price also has a positive and significant effect on purchasing decisions. Simultaneously, product quality and price significantly influence purchasing decisions at UMKM Kresna Galeri in Maumere. These findings suggest that improving product quality and implementing appropriate pricing strategies can increase consumer purchasing decisions.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Nusa Bunga Salon Maumere
This study aims to determine the effect of price and service quality on customer satisfaction at Nusa Bunga Salon Maumere. The research employed a quantitative approach using descriptive and verificative methods. The independent variables in this study were price (X1) and service quality (X2), while the dependent variable was customer satisfaction (Y). The population consisted of all customers of Nusa Bunga Salon Maumere who visited and utilized salon services during 2025, totaling 1,392 customers. A sample of 100 respondents was determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires, interviews, documentation, and literature studies. Data analysis was conducted using validity tests, reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), F-test, and t-test with the assistance of SPSS version 23. The results showed that, partially, price had a positive and significant effect on customer satisfaction, with a t-value of 2.803 and a significance value of 0.004. Service quality also had a positive and significant effect on customer satisfaction, with a t-value of 3.336 and a significance value of 0.001. Simultaneously, price and service quality had a positive and significant effect on customer satisfaction, with an F-value of 6.733 and a significance value of 0.002. The coefficient of determination indicated that price and service quality contributed 12.2% to customer satisfaction, while the remaining 87.8% was influenced by other factors outside the scope of this study. Based on these findings, it is recommended that Nusa Bunga Salon Maumere continuously improve its service quality and maintain affordable pricing to enhance customer satisfaction.
Pengaruh Content Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Aldyan Store
This study aims to examine the influence of Content Marketing and Product Quality on Purchase Decisions among consumers of Aldyan Store. The research employed a quantitative method with a survey approach. The population consisted of Aldyan Store consumers, with a sample of 100 respondents selected using a sampling technique appropriate to the characteristics of the study. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test with the assistance of SPSS version 23. The results showed that, partially, Content Marketing had a positive and significant effect on Purchase Decisions, with a t-value of 2.544 and a significance level of 0.013 < 0.05. Product Quality also had a positive and significant effect on Purchase Decisions, with a t-value of 2.288 and a significance level of 0.024 < 0.05. Simultaneously, Content Marketing and Product Quality had a positive and significant effect on Purchase Decisions, with an F-value of 9.358 and a significance level of 0.000 < 0.05. The coefficient of determination (R²) was 0.162, indicating that Content Marketing and Product Quality explained 16.2% of the variance in Purchase Decisions, while the remaining 83.8% was influenced by other factors outside the research model. Based on the findings, it can be concluded that Content Marketing and Product Quality play an important role in improving consumers' Purchase Decisions at Aldyan Store. Therefore, Aldyan Store should continue to enhance the quality of its marketing content and maintain product quality to increase consumer trust and purchase intention.
Pengaruh Kepercayaan Konsumen dan Kualitas Produk terhadap Keputusan Pembelian Batu Batako di Kelurahan Wairotang
The concrete block business is one of the micro-enterprises that develops in Wairotang Village and plays an important role in fulfilling the community’s need for building materials. However, in its development, sales fluctuate from year to year, which is assumed to be influenced by the level of consumer trust and the quality of the products produced. In addition, several problems still occur, such as concrete blocks that crack easily, inconsistent sizes, and varying levels of strength, leading consumers to hesitate in making repeat purchases. This study aimed to determine the influence of consumer trust and product quality on purchasing decisions of concrete blocks in Wairotang Village. The independent variables in this study were consumer trust and product quality, while the dependent variable was purchasing decision. This study was motivated by fluctuations in concrete block sales and the persistence of consumer doubts regarding product quality, including easily cracked blocks, inconsistent sizes, and varying strength levels. These conditions resulted in suboptimal consumer trust, which in turn affected purchasing decisions. This study used a quantitative research method. The population consisted of consumers of concrete blocks in Wairotang Village, and the sampling technique was purposive sampling. Data collection was conducted through questionnaires, observations, interviews, and documentation. The data were analyzed using descriptive analysis, validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination ($\text{R}^2$). The results were expected to show that consumer trust and product quality have a positive and significant influence on purchasing decisions of concrete blocks in Wairotang Village, both partially and simultaneously. A higher level of consumer trust and better product quality lead to increased purchasing decisions. Therefore, concrete block business actors will need to maintain product quality and build good relationships with consumers in order to improve purchasing decisions and ensure business sustainability.
Strategi Akselerasi Penanganan Rumah Tidak Layak Huni melalui Transformasi Intervensi Berbasis Data Tunggal Sosial Ekonomi Nasional (DTSEN) di Kabupaten Sikka
The management of Uninhabitable Houses (Rumah Tidak Layak Huni/RTLH) in Sikka Regency faces a critical challenge due to the high number of inadequate housing units distributed across both urban and rural areas with complex geographical characteristics. The primary obstacle to effective policy implementation stems from the limited capacity of local government interventions in improving housing quality on a sustainable basis, which is largely caused by poor-quality housing data and the absence of an integrated single-data information system. This policy paper aims to formulate an acceleration strategy for addressing RTLH through the reform of data governance that is accurate, efficient, and accountable. Using Eugene Bardach’s (2012) policy analysis framework to evaluate alternative solutions based on technical feasibility, economic viability, political acceptability, and administrative operability, this study identifies the transformation of intervention mechanisms based on the National Integrated Socio-Economic Data (Data Tunggal Sosial Ekonomi Nasional/DTSEN) as the most appropriate policy option. To ensure long-term sustainability, the paper recommends a Phased Convergence Strategy, whereby data cleansing and matching processes based on DTSEN are implemented at the upstream level and subsequently integrated into the “One Data RTLH Sikka” digital platform in the medium term. This operational strategy is further strengthened through the enactment of a Regent Regulation (Peraturan Bupati) on Data Governance and the Mechanism for Determining Eligible Beneficiaries of Decent Housing Assistance, providing a legally binding framework for policy implementation. By positioning village and urban ward governments as the frontline actors in conducting by-name-by-address (BNBA) field verification, the policy minimizes the risks of inclusion and exclusion errors, eliminates budget overlaps, and optimizes local innovative programs such as the TERKASIH House Assistance Scheme (Terima Kunci Siap Huni – “Receiving the Key to a Ready-to-Occupy House”). The implementation of these recommendations is expected to promote data-driven governance that accelerates the reduction of extreme poverty and enhances the effectiveness of housing assistance programs in Sikka Regency.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA PERCETAKAN DIGITAL KARUNIA PRINTING DI MAUMERE
The background of this research is the fluctuation in the number of customers at Karunia Printing Digital Services in Maumere throughout 2025, as well as the existence of customer complaints regarding service quality and product quality. These issues indicate that customer loyalty has not yet been fully optimized. This research aimed to determine the influence of service quality and product quality on customer loyalty at Karunia Printing Digital Services in Maumere. This research used a quantitative approach using a survey method. The population of this research consisted of all customers of Karunia Printing Digital Services in Maumere. Data were collected through questionnaires, observations, interviews, and documentation. The data analysis techniques included descriptive analysis, validity testing, reliability testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results of the research indicated that service quality had a positive and significant effect on customer loyalty. Product quality also had a positive and significant effect on customer loyalty. Furthermore, service quality and product quality simultaneously had a positive and significant effect on customer loyalty at Karunia Printing Digital Services in Maumere. These findings suggested that the better the service quality and product quality provided, the higher the level of customer loyalty. Keywords: Service Quality, Product Quality, Customer Loyalty
PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO
Abstrack This study aimed to: (1) identify the description of social media marketing, price, and customer satisfaction; (2) analyze the influence of social media marketing and price on customer satisfaction both partially and simultaneously. The research method used was quantitative with an associative approach. Data were obtained through the distribution of questionnaires to customers and were analyzed using multiple linear regression with the assistance of SPSS 26. The population of this study was customers of Junior Audio Sound System, with a total of 72 respondents obtained through purposive sampling technique. The results of the study indicated that partially the social media marketing variable (X1) had a significant effect on customer satisfaction (Y). The price variable (X2) also had a significant effect on customer satisfaction (Y). Simultaneously, the social media marketing and price variables had a significant effect on customer satisfaction with Fcount > Ftable and a significance value of 0.000 < 0.05. The magnitude of the contribution of the social media marketing and price variables to customer satisfaction was 26.4%, while the remaining 73.6% was influenced by other factors outside the research variables. Keywords: Social Media Marketing, Price, Customer Satisfaction
PENGARUH MEDIA SOSIAL DAN FASILITAS TERHADAP KEPUTUSAN MENGINAP DI HOTEL MERLIN MAUMERE
This study aimed to: (1) determine the description of hotel booking decisions, social media, and facilities; (2) analyze the effect of social media and facilities on hotel booking decisions both partially and simultaneously. The population in this study consisted of 98 visitors to Hotel Merlin Maumere. As the population is limited, this study was conducted using a census or saturated sampling technique. Data were collected through questionnaires and were analyzed using descriptive methods and inferential statistics, namely multiple linear regression. Hypothesis testing was conducted through the F-test and t-test. The results of the descriptive analysis showed that the variable of hotel booking decisions was in the good category, the social media variable was in the good category, and the facilities variable were in the good category. The statistical results of the t-test showed that, partially, the social media variable had a positive and insignificant effect on hotel booking decisions. Furthermore, the facilities variable had a positive and significant effect on hotel booking decisions. Furthermore, the statistical results of the F-test showed that, simultaneously, the social media and facilities variables had a significant effect on hotel booking decisions. The results of the determination analysis showed that the two independent variables in this study were able to explain the variation in the increase and decrease of hotel booking decisions at Hotel Merlin Maumere by 24.9%. Keywords: Social Media, Facilities, Hotel Booking Decisions
PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SHOWROOM SEPEDA MOTOR KEKANG DI NANGALIMANG MAUMERE
This study aimed to examine the effect of location and promotion on consumer purchase decisions at the Kekang Motorcycle Showroom in Nangalimang, Maumere. The independent variables in this study were location (X1) and promotion (X2), while the dependent variable was the purchasing decision (Y). This study employed a quantitative research method. The sample consisted of 75 respondents, selected using an accidental sampling technique. Data were collected through observation, questionnaires, and documentation. The data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results indicated that location had a positive and significant effect on purchase decisions at the Kekang Motorcycle Showroom in Nangalimang, Maumere. Meanwhile, promotion did not have a significant effect on purchase decisions. Simultaneously, location and promotion had a significant effect on purchase decisions. Thus, consumer purchase decisions were more strongly influenced by location than by promotion. Keywords: Location, Promotion, Consumer Purchase Decision.
PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KEUANGAN MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA
This study aimed to: (1) describe the financial literacy, lifestyle, and financial behaviour of students in the Management Study Program at the Faculty of Economics and Business, Nusa Nipa University; and (2) analyse the partial and simultaneous influences of financial literacy and lifestyle on financial behaviour. Descriptive analysis results indicate that financial literacy falls into the "good" category (72%), lifestyle falls into the "fairly good" category (66%), and financial behaviour falls into the "good" category (70%). Furthermore, t-test results demonstrate that financial literacy has a positive and significant partial effect on financial behaviour. Similarly, lifestyle also exerts a positive and significant effect on financial behaviour. The F-test results reveal that financial literacy and lifestyle simultaneously have a significant effect on financial behaviour. Finally, the coefficient of determination analysis shows that these two independent variables explain 44.4% of the variance in the financial behaviour of the management students, while the remaining 55.6% is influenced by other variables outside the scope of this study.
PENGARUH KEMAJUAN TEKNOLOGI INFORMASI DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA
This research aims to: (1) find out the overview of Investment Interests, Information Technology Advancements, and Investment Knowledge; (2) analyze the influence of Information Technology Advancement and Investment Knowledge on Investment Interest both partially and simultaneously. The population in this study is 1,280 students of the Faculty of Economics and Business, Nusa Nipa University. Based on the Slovin formula, the sample in this study amounted to 98 people. Sample distribution was carried out using proportionate stratified random sampling technique. Data were collected through questionnaires and analyzed using descriptive and statistical methods of multiple linear regression. Hypothesis testing is carried out through the F test and the t test. The results of the descriptive analysis showed that the Investment Interest variable was in the good criteria, the Information Technology Advancement variable was in the good criteria, and the Investment Knowledge variable was in the good criteria. The results of the t-test statistics show that partially the variable of Information Technology Advancement has a positive and significant effect on Investment Interest. Furthermore, the variable of Investment Knowledge has a positive and significant effect on Investment Interest. The statistical results of the F test show that simultaneously the variables of Information Technology Advancement and Investment Knowledge have a significant effect on Investment Interest. The results of the determination analysis showed that the two independent variables in this study were able to explain the variation in the fluctuation of Investment Interest in the Capital Market in students of the Faculty of Economics and Business, Nusa Nipa University by 33.2%. Keywords: Information Technology Advancement, Investment Knowledge, Investment Interest
Pengaruh Konflik Kerja Dan Beban Kerja Terhadap Kinerja Pegawai Pada Kantor Pertanahan Kabupaten Sikka
This study aims to: (1) describe Employee Performance, Work Conflict, and Workload; and (2) analyze the effect of Work Conflict and Workload on Employee Performance, both partially and simultaneously. The population of this study consisted of 47 employees of the Land Office of Sikka Regency. Since the population was relatively small, a census (total sampling) technique was employed. Data were collected through questionnaires and analyzed using descriptive statistics and inferential statistics, specifically multiple linear regression analysis. Hypothesis testing was conducted using the F-test and t-test. The results of the descriptive analysis indicate that the Employee Performance variable falls into the good category, the Work Conflict variable is also in the good category, and the Workload variable is likewise categorized as good. The results of the t-test show that, partially, Work Conflict has a negative and insignificant effect on Employee Performance. Likewise, Workload has a negative and insignificant effect on Employee Performance. Meanwhile, the results of the F-test indicate that Work Conflict and Workload simultaneously have a significant effect on Employee Performance. The coefficient of determination analysis shows that the two independent variables in this study explain 20.9% of the variation in Employee Performance at the Land Office of Sikka Regency, while the remaining 79.1% is explained by other variables not included in this study. Keywords: Work Conflict, Workload, Employee Performance
PENGARUH DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP MINAT WISATAWAN BERKUNJUNG KEMBALI KE DESA WISATA LEWOMADA KABUPATEN SIKKA
This study aimed to: (1) describe tourists' revisit intention, tourist attraction, and accessibility; (2) analyze the effect of tourist attraction and accessibility on tourists' revisit intention, both partially and simultaneously. The population in this study consisted of tourists who visited Lewomada Tourism Village, Sikka Regency, in 2025, totaling 1,426 people. Due to the relatively large population size, the sample was determined using the Hair method, resulting in 65 respondents. Data were collected through questionnaires and analyzed using descriptive methods and inferential statistics, specifically multiple linear regression. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive analysis indicated that tourists' revisit intention was in the good category, tourist attraction was also in the good category, while accessibility was in the fairly good category. The t-test results showed that, partially, tourist attractions had a positive and significant effect on tourists' revisit intention. Similarly, accessibility also had a positive and significant effect on tourists' revisit intention. The F-test results indicated that tourist attraction and accessibility simultaneously had a significant effect on tourists' revisit intention. The coefficient of determination analysis showed that both independent variables were able to explain 35.3% of the variation in tourists' revisit intention to Lewomada Tourism Village, Sikka Regency.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Baju Thrift Di Jeanette Thrift Store Maumere
The background of this study is the instability of consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere, which is influenced by price and product quality. This study aims to (1) describe the price, product quality, and consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere; (2) examine the effect of price on consumers' purchasing decisions; (3) analyze the effect of product quality on consumers' purchasing decisions; and (4) determine the simultaneous effect of price and product quality on consumers' purchasing decisions at Jeanette Thrift Store Maumere. The population of this study consisted of all consumers who purchased thrift clothing at Jeanette Thrift Store Maumere. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to the respondents. The data were analyzed using descriptive statistics and inferential statistics, namely multiple linear regression analysis. Hypothesis testing was conducted using the t-test and F-test. The results of the descriptive statistical analysis indicate that respondents' perceptions of price, product quality, and purchasing decisions are categorized as good. The inferential statistical analysis shows that price has a positive and significant effect on consumers' purchasing decisions for thrift clothing at Jeanette Thrift Store Maumere. Product quality also has a positive and significant effect on consumers' purchasing decisions. Furthermore, price and product quality simultaneously have a significant effect on consumers' purchasing decisions. These findings indicate that the more affordable and appropriate the price offered and the better the product quality provided, the higher the consumers' purchasing decisions.