Pengaruh Desain Interior dan Lokasi Pada Café Exquise Patisserie Terhadap Keputusan Pembelian (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya Angkatan 2022)

Authors

  • Dhanisya Wiaam Sausan Universitas Bhayangkara Jakarta Raya
  • Muthia Aminie Universitas Bhayangkara Jakarta Raya
  • Cahyadi Husada Universitas Bhayangkara Jakarta Raya
  • Jumawan Jumawan Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.59603/ebisman.v2i2.391

Keywords:

Interior design, Location, Purchasing Decisions

Abstract

To what degree do factors like location and interior design influence consumer choices? That is the question this research seeks to answer. The author of this piece of study believes that readers and writers will be able to deduce how factors like location and interior design impact purchasing decisions. This research employs a quantitative approach by surveying 89 members of the Bhayangkara University Jakarta Raya class of 2022 and analyzing their responses using SPSS model 26. The researcher is eager to find out how big of an impact the café's location and interior design have on customers' decisions to make a purchase, thus this study is quite important.

References

Amanda, Livia, Ferra Yanuar, and Dodi Devianto. 2019. “Uji Validitas Dan Reliabilitas Tingkat Partisipasi Politik Masyarakat Kota Padang.” Jurnal Matematika UNAND 8(1): 179. doi:10.25077/jmu.8.1.179-188.2019.

Janna, Nilda Miftahul, and Herianto. 2021. “Artikel Statistik Yang Benar.” Jurnal Darul Dakwah Wal-Irsyad (DDI) (18210047): 1–12.

Nalendra, Aloysius Rangga Aditya et al. 2021. Media Sains Indonesia : Bandung Stastitika Seri Dasar Dengan SPSS. http://www.penerbit.medsan.co.id/.

Putriya, Melani, M. Nizar Syarif Hamidi, and Fitri Apriyanti. 2024. “Hubungan Pola Makan Dengan Kejadian Rheumatoid Pada Lansia Di Desa Kampa.” Jurnal Kesehatan Terpadu 3(1): 1–10.

Ramadhan, Alman Fajar, and Ratnawili Ratnawili. 2024. “PENGARUH DESAIN INTERIOR TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Restoran Lavenrice Bengkulu).” Jurnal Entrepreneur dan Manajemen Sains (JEMS) 5(1): 211–20. doi:10.36085/jems.v5i1.5962.

Published

2024-06-04

How to Cite

Dhanisya Wiaam Sausan, Muthia Aminie, Cahyadi Husada, & Jumawan Jumawan. (2024). Pengaruh Desain Interior dan Lokasi Pada Café Exquise Patisserie Terhadap Keputusan Pembelian (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya Angkatan 2022). EBISMAN : EBisnis Manajemen, 2(2), 01–10. https://doi.org/10.59603/ebisman.v2i2.391