Pengaruh Aplikasi Tik Tok dan Shopee Terhadap Minat Beli Kosmetik pada Mahasiswi Program Studi Pendidikan Tata Rias dan Kecantikan
DOI:
https://doi.org/10.59603/niantanasikka.v3i1.638Keywords:
TikTok, Shopee, Purchasing Interest, CosmeticAbstract
TikTok and Shopee are popular applications influencing cosmetic purchasing decisions among young individuals. This study examines their impact on cosmetic purchasing behavior among students in the Beauty and Cosmetic Education program. The objective is to objectively understand the influence of TikTok and Shopee on cosmetic purchasing decisions. A quantitative survey method was employed, targeting students from the 2021 and 2022 cohorts. Results indicate a significant impact of TikTok and Shopee on cosmetic purchasing behavior. Sampling utilized total sampling, with questionnaires as data collection instruments. Statistical analysis tested hypotheses regarding TikTok and Shopee's influence on purchasing decisions. Findings confirm significant effects on cosmetic purchasing. This research implies significant implications for understanding TikTok and Shopee's influence on cosmetic purchasing among Beauty and Cosmetic Education students.
References
Anuraga, G., et al. (2021). Pelatihan pengujian hipotesis statistika dasar dengan software R. 13(2), 129–141.
Azizah, L., et al. (2021). Pengaruh pemasaran media sosial TikTok terhadap kesadaran merek dan minat beli produk kosmetik di Indonesia. Jurnal Teknik ITS, 10(2). https://doi.org/10.12962/j23373539.v1012.73923
Badan Pusat Statistik (BPS). (2024). Laporan pertumbuhan ekonomi digital di Indonesia.
Halim, N. R., et al. (2019). Pengaruh kualitas produk, harga dan strategi promosi terhadap minat beli. Jurnal Ilmu dan Riset, 4(3), 415–424.
Hariyati, N. R. (2020). Metodologi penelitian karya ilmiah.
Ismunarti, D. H., et al. (2020). Pengujian reliabilitas instrumen terhadap variabel kontinu untuk pengukuran konsentrasi klorofil-A perairan. Buletin Oseanografi Marina, 9(1), 1–8. https://doi.org/10.14710/buloma.v9i1.23924
Journal of Digital Marketing. (2024). The impact of short-form video on e-commerce.
Juwita, L. (2024). Dampak e-commerce terhadap UMKM. Jurnal Ekonomi dan Pembangunan.
Juwita, L. (2024). Dukungan e-commerce terhadap UMKM. Jurnal Ekonomi dan Pembangunan.
Juwita, L. (2024). Peran UMKM di era e-commerce. Jurnal Ekonomi dan Pembangunan.
Lim, W. (2024). Influence on consumer behavior: A study of marketing trends. Journal of Digital Marketing.
Nielsen. (2024). Survei perilaku konsumen dalam e-commerce.
Santoso, B. (2024). Dampak e-commerce terhadap ekonomi Indonesia. Jurnal Ekonomi dan Bisnis.
Santoso, B. (2024). Inovasi teknologi dalam e-commerce. Jurnal Ekonomi dan Bisnis.
Santoso, B. (2024). Strategi promosi di platform e-commerce. Jurnal Ekonomi dan Bisnis.
Sari, R. (2024). Analisis pengalaman pengguna dalam e-commerce. Jurnal Pemasaran Digital.
Sari, R. (2024). Tren pemasaran digital dan e-commerce. Jurnal Pemasaran Digital.
Setiawan, A. (2024). Keamanan dan kenyamanan transaksi online. Jurnal Keamanan Siber.
Setiawan, A. (2024). Perlindungan konsumen dalam e-commerce. Jurnal Keamanan Siber.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif dan R&D. AlFABETA.
Sugiyono. (2020). Pdf-Metode-Penelitian-Kuantitatif-Kualitatif-Dan-Rampampd-Sugiyono-2020_compress.Pdf.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nian Tana Sikka : Jurnal ilmiah Mahasiswa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
