Efektivitas Pelaksanaan Festival Jelajah Maumere (FJM) Sebagai Media Promosi Wini Ronan (G) (Lumbung Benih) oleh Dinas Pariwisata Kabupaten Sikka
DOI:
https://doi.org/10.59603/projemen.v13i1.1267Keywords:
Effectiveness, FJM, Promotional Media, Wini Ronan (G)Abstract
This study aims to determine the effectiveness of the Festival Jelajah Maumere as a medium for promoting Wini Ronan (G) by the Sikka Regency Tourism Office. The method used in this study is qualitative descriptive research. The subject of this study is the implementation of the Maumere Exploration Festival as a means of promoting tourism in the region. The research informants were selected purposively based on their involvement and knowledge of the festival activities, including officials or staff from the Sikka Regency Tourism Office, tourists, and community leaders. Data collection was conducted using several techniques, including interviews, observation, and documentation. The data were analyzed qualitatively through the following stages: data reduction, data presentation, and conclusion drawing. The results of the study demonstrate that the Festifal Jelajah Maumere has been effective in increasing tourist visits, generating interest in repeat visits, and having a positive impact on MSMEs, as evidenced by increased income and sales during the festival.
References
Febria, L., & Berlintina, L. (2020). Kredibilitas Selebriti Mikro pada Niat Beli Produk di Media Sosial. REVENUE : Jurnal Manajemen Bisnis Islam, 1(2), 155–169. http://ejournal.radenintan.ac.id/index.php/RJMBI%0Atargetnya
Kotler, K. (2016). Unlocking the power of integrated marketing communications: How integrated is your IMC program. Journal of Advertising, 45(3), 286–301. https://r.search.yahoo.com/_ylt=Awrx.mwQeEFpJgIAYEbLQwx.;_ylu=Y29sbwNzZzMEcG9zAzEEdnRpZAMEc2VjA3Ny/RV=
Marie & Rintis. (2020). Analisis Faktor Kunjungan Wisatawan Mancanegara dan Tingkat Penginapan Hotel Terhadap Penerimaan Pendapatan Asli Daerah (PAD) Sub Sektor Pariwisata pada Industri Pariwisata di Daerah Istimewa Yogyakarta (DIY) Tahun. Jurnal Ilmiah Pariwisata, 25(3), 157–165. https://jurnalpariwisata.iptrisakti.ac.id/index.php/JIP/article/view/1413/195
Nur, A., & Utami, F. Y. (2022). Proses dan Langkah Penelitian Antropologi : Sebuah Literature Review. Jurnal Dialektika, Sosial Dan Budaya, 3(1), 1–25. https://jurnal.staiddimakassar.ac.id/index.php/adrsb/index
Rena Setiana Primawati, Anie Kristiani, Hilmiy I. R. (2025.). Buku Ajar Media Komunikasi.https://www.google.co.id/books/edition/Buku_Ajar_Media
Selastia, Fitri, Yuni Shara, Y. N. (2025). EKSPLORASI KEINDAHAN LABUAN BAJO SEBAGAI SURGA YANG TERSEMBUNYI DI PROVINSI NUSA TENGGARA TIMUR (NTT). Pediaqu : Jurnal Pendidikan Sosial Dan Humaniora, 4(2), 2813–2822. https://publisherqu.com/index.php/pediaqu
Tandafatu, Michael Rudolfus Sawu, D. S. M. P. (2025). Potensi Budaya Dan Tradisi Desa Wisata Umauta Sebagai Daya Tarik Wisata Di Kabupaten Sikka. Projemen Unipa, 12(2). https://doi.org/https://doi.org/10.59603/projemen.v12i1,669
Wilantari, A. (2023). CITY BRANDING FESTIVAL BUDAYA ISEN MULANG SEBAGAI KOMUNIKASI PARIWISATA. Jurnal Ilmu Agama Dan Budaya Hindu, 21(1), 64–78. https://ejournal.iahntp.ac.id/index.php/tampung-penyang
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Projemen UNIPA
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
