Peran Pempublikasian Serta Inovasi Produk Dan Jaringan Bisnis Pada Konveksi RKM Garmenindo
DOI:
https://doi.org/10.59603/ebisman.v2i1.337Keywords:
Business Network, Production, Business DevelopmenAbstract
The aim of this research is to find out how the network is formed and managed, to find out what products are produced and what the marketing system is like at RKM GARMENINDO. The research method used is qualitative with a descriptive approach. Through this research method, researchers find knowledge about research at a certain time. The results obtained in this research are CV which is engaged in making high quality clothes for various clothing models including shirts, trousers and t-shirts with several other models. RKM GARMENINDO ensures that every product they make has guaranteed quality and creative models. The conclusion of this research is that suppliers for raw materials or basic materials, namely fabric, only take from 1 supplier who is trusted so that the quality and cleanliness of the material is maintained and the distribution of parties that collaborate with UMKM Rkm Garmenindo only shops around the Bandung area, and only 3 The places that are always distributed are the shops in the Alun-alun, Tegalega and Cijerah areas. From the production aspect, there are only 3 products that are most popular with customers, namely shirts, t-shirts and men’s shorts. Suggestions expand distribution from region to region in the city and utilize social media to open an online shop. Increase the number of products that are innovative and can keep up with today’s market and have the unique characteristics of each product produced by UMKM Rkm Garmenindo.
References
Faraser P. Seitel dalam Suharyanti & Sutawidjaya (2013:169) Public Relations
Hardvard’s Theodore Levitt dalam Suryana (2014:43)
Kotler dan Keller (2011:5) dalam buku Marketing Management edisi 13 pengertian manajemen pemasaran
Robert Tua Siregar, Sukarman Purba, Nurmiati. 2020. Manajemen Bisnis.Jakarta: Yayasan Kita Menulis.
Andersen S. 2022. The Networking Book. Tangerang: Bhuana Ilmu Populer.
Achmad, Amir, dan Azzahrah, “Penerapan Manajemen Ekonomi Islam Pada Produksi Batik Labako UD. Bintang Timur Jember,” Istidlal: Jurnal Ekonomi dan Hukum Islam, Vol.4, no. 1 (2020), hlm.15.
Ratningsih, “Penerapan Metode Economic Order Quantity (EOQ) Untuk Meningkatkan Efisiensi Pengendaliassn Persediaan Bahan Baku Pada CV Syahdika”, Jurnal Ekonomi & Manajemen Universitas Bina Sarana Informatika, Vol.19, no. 2 (2021), hlm.158.
Nasir Asman, Studi Kelayakan Bisnis, (Jawa Barat: Adanu Abimata, 2020), hlm.60-61.
Vinando, Ricky (2021) Pengaruh Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT Winsen Kencana Perkasa. Skripsi thesis, Prodi Manajemen.
