Pengaruh Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan UMKM Di Kota Surabaya

Authors

  • Madaniyah Nur Aisyah Putri Universitas 17 Agustus 1945 Surabaya
  • Hwihanus Hwihanus Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.59603/masman.v2i1.276

Keywords:

financial literacy, business sustainability, MSME performance

Abstract

This research uses MSMEs as objects engaged in wholesale and retail trade; Car and Motorbike Repair in Surabaya. This research aims to find out how financial literacy impacts the performance and continuity of research. This research was conducted through a questionnaire. The data analysis method used is Partial Least Square (PLS). The research results show that financial literacy influences the financial performance of MSMEs in Surabaya, and financial literacy variables influence the sustainability of their business.

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Published

2023-12-27

How to Cite

Madaniyah Nur Aisyah Putri, & Hwihanus Hwihanus. (2023). Pengaruh Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan UMKM Di Kota Surabaya. MASMAN : Master Manajemen, 2(1), 78–89. https://doi.org/10.59603/masman.v2i1.276

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