Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile

Authors

  • Mia Dwi Risandi Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Jojok Dwiridotjahjono Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59603/masman.v2i1.290

Keywords:

Marketing Strategy, Marketing Mix, Export Marketing

Abstract

There are many strategies that can be used to increase sales volume and attract customers. Marketing generally focuses on products, pricing, distribution policies, and also how to promote. The purpose of this study is to determine the marketing strategy that can increase sales volume at PT Panjimas Textile in Gresik city. This type of research is descriptive research. The research method used is through interviews, documents, and observation results. The subject of this research is the export marketing division employee staff at PT Panjimas Textile. The object of this research is PT Panjimas Textile. The results showed that the strategy used by PT Panjimas Textile is to implement the marketing mix or marketing 4p which includes Product, Price, Place, Promotion to increase export sales volume. The conclusion of this study is that the strategy used is the application of the 4p marketing mix successful in increasing the volume of export sales at PT Panjimas Textile.

References

Al-Azhar Fitrah Effendi, & Cundo Harimurti. (2022). Strategi Pemasaran Usaha Ekspor Briket Arang Tempurung Kelapa pada PT. Taiba Cococha Indonesia. Abiwara : Jurnal Vokasi Administrasi Bisnis, 4(1), 60–66.

Anggriani, R., & Eikman, A. (2022). Pt Tri Utami Jaya Marketing Strategy for the International Market. Jurnal of Applied Business and Banking (JABB), 3(1), 59–71.

Diondi Nugroho, Enna Marliana, Friza Pertiwi, & Nanda Dewi Anggraeni. (2022). Strategi Pemasaran Ekspor Pada Umkm Kerupuk Tiga Warna Dalam Memasuki Pasar Global. Prosiding Seminar Nasional Manajemen Dan Ekonomi, 1(2), 87–101. https://doi.org/10.59024/semnas.v1i2.8

Et.al, S. (2023). Manajemen Pemasaran Perusahaan Jasa. 58–74.

Leon, W., Fahlevi, R., & Hasan, G. (2022). Analisis Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam Kegiatan Ekspa. Sat Nusapersada, Tbk ke Negara Thailand. Jurnal Mirai Management, 7(1), 164–172. https://www.journal.stieamkop.ac.id/index.php/mirai/article/view/1756

Sohibul Wafa, W., Sam, M., & Nur, L. (2023). Strategi Pemasaran Ekspor Buncis Kenya (Phaseolus vulgaris L) (Studi Kasus: Gapoktan Wargi Panggupay Kabupaten Bandung Barat) Marketing Strategies for Exporting Kenya Beans (Phaseolus vulgaris L) (Case Study: Gapoktan Wargi Panggupay West Bandung Regency). Jurnal Agrimanex, 4(1), 29–37.

Sugiarto, O. M., Tanaya, O., Djoemadi, F. R., Bisnis, F., & Surabaya, U. (2023). Implikasi Marketing Mix terhadap Peningkatan Performa Kinerja Freight Forwarding PT X Surabaya. 6(6), 617–626.

Downloads

Published

2024-01-02

How to Cite

Mia Dwi Risandi, & Jojok Dwiridotjahjono. (2024). Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Ekspor Pada PT Panjimas Textile . MASMAN : Master Manajemen, 2(1), 111–118. https://doi.org/10.59603/masman.v2i1.290

Similar Articles

1 2 > >> 

You may also start an advanced similarity search for this article.