Analisis Pembuatan Desain Warna pada Kemasan Masker, Shoecover dan Mobcap di PT. Medika Maesindo Global Temanggung Menurut Standar Surat Edaran Alat Kesehatan dalam Negeri untuk Meningkatkan Minat Customer

Muhammad Roqy Murohman; Ari Siswati

doi:10.59603/masman.v2i3.461

Authors

Muhammad Roqy Murohman Universitas Ngudi Waluyo Ungaran
Ari Siswati Universitas Ngudi Waluyo Ungaran

DOI:

https://doi.org/10.59603/masman.v2i3.461

Keywords:

Color design packaging, Circular Letter Domestic Health Equipment, Face mask

Abstract

The development of packaging design in Indonesia continues to increase quite significantly, especially in products that are used daily such as packaging and other products in circulation. Nowadays, packaging also functions as a very effective and efficient promotional medium because the information on the packaging will be conveyed directly to consumers when a product is seen or purchased by a consumer. In product packaging design, color changes often occur, where the color changes do not comply with the standards of the AKD (Domestic Medical Devices) circular , which sometimes means designers or related parties may misunderstand or interpret the instructions contained in the Domestic Medical Devices circular. . This can result in color changes that are not as expected. The formulation of the research problem is how to use color in the packaging design for Mask, ShosCover , MobCap products according to the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global?. The aim of this research is to determine and assess color suitability which involves evaluating whether the colors used in the packaging design comply with the standards of the Domestic Medical Devices circular at PT. Medika Maesindo Global.

References

Aziz, A. (2021). Retail Store Effectiveness in Affecting Purchase Decisions. International Journal of Economics, Business and …, 2021(4), 371–378. http://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/3664

Aziz, A. (2022). Talent Management : Effects on Organizational Performance in Creating Competitive Advantage. International Journal of Economics, Business and Accounting Research (IJEBAR), 6(4), 2296–2307.

Chodlirin, C. (2016). Pengaruh Pembiayaan Musyarokah pada Bank Tabungan Negara Syariah Cabang Semarang terhadap Perkembangan Pendapatan Usaha Kecil. 1–23.

Dictionary, I. (2022). Covid-19 Pandemic : Its Effect on Retail Business. 2022(1), 515–520.

Ekonomi, F., & Yogyakarta, U. N. (2015). Studi kualitatif deskriptif perilaku konsumen rilisan fisik.

Fauzi, I. (2021). Peran Internet marketing Dalam Meningkatkan Intention to Buy (Studi Pada bangkayu.id). Among Makarti, 14(1), 44–60. https://doi.org/10.52353/ama.v14i1.204

Fiddin, F. (2021). Akuntabilitas Keuangan Dan Kompetensi Aparatur Sipil Negera Terhadap Akuntabilitas Kinerja Dinas Perdagangan Perindustrian Kota Pekanbaru. Magisma: Jurnal Ilmiah Ekonomi Dan Bisnis, 9(1), 63–70. https://doi.org/10.35829/magisma.v9i1.137

Gondo, N. C., & Djoko, C. (2021). Perancangan Ulang Identitas Visual Brand Permainan Edukatif (Studi Kasus: The Menthilis Project). Prosiding Konferensi Mahasiswa Desain Komunikasi Visual (KOMA DKV), 1(1), 653–660.

Hanum, C. (2020). Analisi Yuridis Kedudukan Surat Edaran Dalam Sistem Hukum Indonesia. Hukum Dan Masyarakat Madani, 10(2), 138–153.

Henderi, Aini, Q., Manongga, D., Sembiring, I., & Apriliasari, D. (2023). Transformation of Payment in Education Use Bitcoin with Reduced Confirmation Times. APTISI Transactions on Technopreneurship, 5(1), 1–8. https://doi.org/10.34306/att.v5i1.285

Isnawati, S. I., Bangsa, J. R., Nurcahyo, S. A., & Ali, A. (2022). Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI). AL-ARBAH: Journal of Islamic Finance and Banking, 4(2), 171–188. https://doi.org/10.21580/al-arbah.2022.4.2.15120

Isnawati, S. I., Pratiwi, M. I., & Bangsa, J. R. (2023). Pelatihan Konten Marketing Pada Industri Otomotif Dengan Media Video Marketing Di Pt Wahana Investasindo Salatiga. Jurnal Abadimas Adi Buana, 6(02), 240–247. https://doi.org/10.36456/abadimas.v6.i02.a6337

Isnawati, S. I., Ramadhani, N. L., & Bangsa, J. R. (2023). Business Model Canvas (BMC) dalam Pengembangan Bisnis Fashion Muslim. Jurnal Dinamika Ekonomi Dan Bisnis, 20(1), 51–64.

Itsnaini, faqihah M. (2021). pengertian desain. Detikedu.

Kustiyono, K., & Manongga, D. (2023). Influence of Technology Support, Digital Literacy, and Virtual Team Leadership on Maya Team Collaboration. Jurnal Penelitian Pendidikan IPA, 9(10), 8210–8216. https://doi.org/10.29303/jppipa.v9i10.5363

Nisrina, D., Informatika, T., & Waluyo, U. N. (2024). Analisis Kepuasan Konsumen Menggunakan Metode Algoritma C4 . 5 Berbasis Rapidminer pada PT . Adeaksa. 9(1), 26–33.

Panja, E., & Manongga, D. (2023). Perancangan Sistem Informasi Keuangan Berbasis Web Pada Gks Mauliru Menggunakan Metode Rapid Application Development. JATI (Jurnal Mahasiswa Teknik Informatika), 7(1), 579–584. https://doi.org/10.36040/jati.v7i1.6401

Rachmawati, M. (2021). Effectiveness of Virtual Communication on Organizational Performance during Covid-19. 25(6), 3270–3274. http://annalsofrscb.ro

Ramadhani, N. L., & Isnawati, S. I. (2022). Efektivitas influencer dalam meningkatkan brand equity produk fashion hijab di instagram Butik Jenneira Scarf Semarang. Jurnal Teknologi Busana Dan Boga, 10(2), 159–167.

Rijali, A. (2018). Analisis Data Kualitatif. Jurnal Alhadharah, 17(33).

Rohman, A., & Brilian, R. P. (2023). Sistem Informasi Manajemen Tabungan Pada Bank Sampah Raflesia Menggunakan Metode Waterfall. JBMI (Jurnal Bisnis, Manajemen, Dan …, 19(3), 192–204. https://doi.org/10.26487/jbmi.v19i3.25061

Rumawas, M. E. (2021). Pengukuran Kualitas Hidup Sebagai Indikator Status Kesehatan Komprehensif Pada Individu Lanjut Usia. Jurnal Muara Medika Dan Psikologi Klinis, 1(1), 71. https://doi.org/10.24912/jmmpk.v1i1.12088

Salamadian. (2024). desain kemasan corel draw. Salamadian.

Sudiyono, S., & Aziz, A. (2022). Analysis of Advertising Intensity on Consumer Consumtive Behavior. … Journal of Economics, Business and …, 2022(4), 2308–2316. https://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/view/6838%0Ahttps://www.jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/6838/3055

Susanti, L., & Triatmaja, M. F. (2023). Jurnal Media Ekonomi Universitas Muhammadiyah Purwokerto Jurnal Media Ekonomi Universitas Muhammadiyah Purwokerto. Jurnal MEDEK Universitas Muhammadiyah Purwokerto, 1–12.

Thamrin, E. S., Warsiki, E., & Djatna, T. (2017). Model Asosiasi Perubahan Warna Pada Indikator Kemasan Cerdas Dan Perubahan Mutu Produk Susu. Jurnal Teknologi Industri Pertanian, 27(1), 96–102. https://doi.org/10.24961/j.tek.ind.pert.2017.27.1.96

Umar, E., Manongga, D., & Iriani, A. (2022). Market Basket Analysis Menggunakan Association Rule dan Algoritma Apriori Pada Produk Penjualan Mitra Swalayan Salatiga. Jurnal Media Informatika Budidarma, 6(3), 1367. https://doi.org/10.30865/mib.v6i3.4217

Yth, K. (2021). KEMENTERIAN KESEHATAN REPUBLIK INDONESIA Direktur KEMENTERIAN KESEHATAN REPUBLIK INDONESIA. Kementerian Kesehatan RI, 35, 1.