Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan dengan Menggunakan  Outsourcing PT. Jangkar Putra Indonesia

Ratih Millenia Wardani; Andriansyah Bachtillah Putra

doi:10.59603/masman.v2i2.522

Authors

Ratih Millenia Wardani Universitas Mercu Buana
Andriansyah Bachtillah Putra Universitas Mercu Buana

DOI:

https://doi.org/10.59603/masman.v2i2.522

Keywords:

Service Quality, Price, Promotion, Customer Satisfaction

Abstract

This study aims to examine the influence of service quality, price and promotion on customer satisfaction by using outsourcing PT. Indonesian Men's Anchor. The type of data used in this research is primary data. The method used in this research is a quantitative research method. The population in this study are customers of PT. Jangkar Putra Indonesia and the number of samples in this study were 113 customers. The data collection method uses a survey method, with the research instrument being a questionnaire. The analysis technique used is multiple linear regression analysis using SPSS Version 25 data processing software. The results of the study indicate that service quality has a positive and significant effect on customer satisfaction. Price has a positif and significant effect on customer satisfaction. Promotion has a positive and significant effect on customer satisfactions.

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