Pengaruh Persaingan terhadap Penjualan di Warung Koki Kaki Lima Cakung
DOI:
https://doi.org/10.59603/masman.v2i4.690Keywords:
competition, sales, street chef stallsAbstract
The purpose of this research is to find out how much influence competition has on sales at warung koki street street. The formulation of the problem in this research includes whether price, place, promotion, distribution, people, process and product influence sales at warung koki kaki lima cakung. This research is field research with descriptive quantitative research methods. Primary and secondary data sources. Data collection techniques use observation, questionnaire and documentation methods. The sample in this research was 99 consumers of warung koki street street, who then analyzed the data using validity tests, reliability tests, normality tests and simple linear regression. The competition variable (x) has a significant influence on sales at the cakung street food stall, east jakarta. It can be seen that tcount is = 2.670> ttable is = 2.024, so it can be concluded that ha is rejected and ha is accepted. Based on the research results by comparing the fcount>ftable values, it was obtained that it was 7.131 > 4.10, which means positive. Meanwhile, a p-value of 98 was obtained in the sig column, 0.011 < 0.05, meaning it is significant. So it can be concluded that competition can have a significant positive effect on sales at warung koki kaki cakung.
References
B.N. Marbun, Kamus Manajemen(Jakarta: Pustaka Sinar Harapan, 2003), 276
Marwan Asri. ( 1991 ). Pemasaran. Y ogyakarta: Unit Penerbitan dan Percetakan MPYKPN.)
Nitisemito, Alex, S. 2006. Manajemen Personalia. Edisi Kedua, Jakarta: Ghalia 5
Raharti , I. ( 2002 ). Manajemen dan Pemasaran Usaha Jasa. Jakarta: Gramedia Pustaka Utama.
Sugiyono.Metodologi Penelitian Bisnis .Bandung: CV Alfabeta ,2010.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta, CV.
Sugiyono.Metode Penelitian Kuantitatif ,Kualitatif dan R&D.Bandung: Afabeta, 2013
Sugiyono, 2013, Metodelogi Penelitian Kuantitatif, Kualitatif Dan R&D. (Bandung: ALFABETA)
Susanti,E.(2013).Penelitian Kualitatif.Metode Penelitian Sosial.Jakarta : Kencana.
Winardi 1982 , Kamus Ekonomi, Penerbit, Alumni Bandung
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Master Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.