Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Indomaret Cabang Jatirahayu

Authors

  • Dilla Dwi Puspita Sari Universitas Bina Sarana Informatika
  • Natal Indra Universitas Bina Sarana Informatika

DOI:

https://doi.org/10.59603/masman.v2i3.475

Keywords:

Product Quality, Service Quality, Consumer Satisfaction

Abstract

Indomaret, as one of the largest convenience store chains in Indonesia, has become an important part of the lifestyle of urban communities. The rapid growth in the number of Indomaret outlets spread across various regions has made Indomaret the main destination for consumers looking for practical and easily accessible commodities and services. Research design is a type of research in which researchers design learning materials (such as learning activities and learning trajectories) for a particular topic and also at the same time build a theory about the learning process for that topic. Based on the results of the research that has been carried out, the results show that in the tests carried out on product quality variables, partial influence on purchasing decisions is significant. Based on the results of the t test carried out, it shows that the tcount value is greater than the ttable value, namely 4.392 2.322 with a significance level of 0.025 0.05. research results and discussion as well as hypothesis testing which aims to analyze the influence of product quality and service quality on consumer satisfaction.

 

 

References

Airlanda, P. (2021). Jurnal Basicedu, 5(3), 1683–1688.

Cen, C. C. (2022). Pengaruh stok produk, lokasi, dan suasana toko terhadap keputusan pembelian di Indomaret SM Raja Jl. Deblod Sundorokota Tebing Tinggi. 04(04), 1844–1849.

Fishendra, M. N. (2022). Pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan tamu Kliri Coffee and Space Semarang. Jurnal Visi Manajemen, 8(1), 66–73. https://doi.org/10.56910/jvm.v8i1.199

Hardani, H., Ustiawaty, J., Fatmi Utami, E., Rahmatul Istiqomah, R., Fardani, R. A., & Abadi, H. (Eds.). (2020). Metode penelitian kualitatif & kuantitatif. CV. Pustaka Ilmu.

Hardianti, T. (2022). Pengaruh kualitas produk, promosi, dan harga terhadap keputusan pembelian “Myroti” (The influence of product quality, promotion, and price on “Myroti” purchasing decisions). 1–6.

Hasbullah, H., & Muchtar, M. (2022). Pengaruh inovasi produk, kualitas produk, dan promosi terhadap keputusan pembelian. Inovasi, 18(4), 826–831. https://doi.org/10.30872/jinv.v18i4.12122

Ibrahim, M., & Thawil, S. M. (2019). Pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1).

Intakoris, S. (2023). Pengaruh kualitas produk, waktu tunggu terhadap kepuasan nasabah elektronik pada penggunaan fitur BCA m-banking. Jurnal Teknologi dan Manajemen Industri, 4(1), 16–21. Retrieved from https://ejr.stikesmuhkudus.ac.id/index.php/jatmi/article/view/1806

Ismail, T., & Yusuf, R. (2021). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan kantor Indihome Gegerkalong di Kota Bandung. Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 5(3).

Ismayana, S., & Hayati, N. (2018). Pengaruh kualitas produk dan harga terhadap keputusan pembelian produk lipstik Pixy. Jurnal Sains Manajemen & Akuntansi, 8(2), 1–10. Retrieved from http://ojs.stan

Kotler, P., & Armstrong, G. (2013). Marketing (9th ed.; G. Silva, Ed.). National Library of Australia. Retrieved from https://books.google.co.id/books?hl=id&lr=&id=8tjiBAAAQBAJ&oi=fnd&pg=PP1&dq=kotler+armstrong&ots=jffvppv3lz&sig=ovtqz5bt-qbshsver54apmmm2ea&redir_esc=y#v=onepage&q=kotler%20armstrong&f=false

Listighfaroh, M. I. (2020). Pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian produk sabun cair Feira White Shower Cream di Surabaya. Angewandte Chemie International Edition, 6(11), 951–952. Retrieved from http://eprints.uwp.ac.id/id/eprint/1428/2/jurnalku%20new.pdf

Mananeke. (2018). Analisis pengaruh harga, promosi, lokasi, dan kualitas pelayanan terhadap keputusan pembelian pada PT. Indomaret Manado Unit Jalan Sea. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 6(4), 3068–3077. https://doi.org/10.35794/emba.v6i4.21224

Muhammad Reza, H., & Muhlisin, S. (2022). Analisis strategi pemasaran rumah makan dalam menghadapi persaingan usaha. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(1), 50–59. https://doi.org/10.47467/elmal.v3i1.632

Published

2024-08-01

How to Cite

Dilla Dwi Puspita Sari, & Natal Indra. (2024). Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Indomaret Cabang Jatirahayu. MASMAN : Master Manajemen, 2(3), 125–136. https://doi.org/10.59603/masman.v2i3.475

Similar Articles

<< < 1 2 3 > >> 

You may also start an advanced similarity search for this article.